WORK
Portfolio
OVERVIEW
This page shows or links to some of the many examples of my work from the last 25 years. For obvious reasons, none of my content strategies are available publicly, so get in touch if you’d like to see examples.
THOUGHT LEADERSHIP
Thought leadership is my real passion. I love discovering the most important, complex and cutting edge topics that affect people in a given sector and turning those things into engaging, valuable content that really engages with audiences and helps to build a brand’s reputation as leaders in their field. I love building surveys, crunching data, finding new insights and working with subject matter experts to discuss impact and recommendations.
The essence of thought leadership is bringing something genuinely new and useful to the world.
-
Client: Premier Education
-
Role: Strategist/survey/write
-
Client: Rolls Royce
-
Asset: The Black Range campaign x3 articles (image below, right)
-
Role: Writer/interviewer
-
Client: Gravity Global (in-house)
-
Asset: The Death of Subculture article series
-
Role: Concept/writer
-
Client: Aetna International
-
Asset: Third Culture Kids article series
-
Role: Concept/interviews/writer
-
Client: Premier Education
-
Asset: Child Wellbeing 2021: Covid 19 survey results and report
-
Role: Strategist/interview/writer
-
Client: British Assessment Bureau
-
Role: Interview/writer
-
Client: Aetna International
-
Asset: What is genomic medicine: an introduction to genomics in health care
-
Role: Concept/writer
See also podcasts for examples of my thought leadership content.
PERSONAL THOUGHT LEADERSHIP
-
Content From Conversations: 11 Factors That Make For A Great Interview
-
Turbocharge Your Communications With The Storytelling Toolkit
-
Why generative AI will mean more thought leadership (and less SEO-led ‘hygiene’ content)
-
Why generative AI will mean more thought leadership (and less SEO-led ‘hygiene’ content)
-
A non-designer’s guide to Adobe’s generative text-to-image AI FireFly
-
Adventures in Generative AI: A content creator’s guide to GPT4