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PROFESSIONAL

Curriculm Vitae

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  • Content Marketing Director

  • Jan 2023 - 

As Content Marketing Director I am a member of the agency's Leadership Team, responsible for:

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  • All content deliverables, from thought leadership to SEO content. Working closely with the latter to deliver SEO plans and content that work)

  • Content strategy development

  • New business, pitch development and delivery

  • Mentorship of junior managers

  • Selesti marketing including all-new website copy (2024)

  • Various directorial roles such as strategic direction, positioning 

  • Development of new thought leadership and podcasting service line - including marketing collateral and activity, and delivery

  • Delivering a monthly session for students at Norwich City College as part of our commitment to charity (UN Sustainable Development Goal 4).

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Clients include:

  • King Edward VII's Hospital (healthcare)

  • Learning Resources (education and training)

  • 4C Offshore (energy and renewables)

  • TGS Oil & Gas (energy and renewables)

  • Stamps Direct (e-commerce)

  • Robot Mascot (business and financial)

  • Duel (SaaS)

  • CodeIt (SaaS)

  • British Assessment Bureau (education and training)

  • Norfolk Marine (e-commerce)

  • Kraken (energy and renewals)

  • Trade Oak (e-commerce)

  • Chardome Kitchens (interiors)

  • Reliance Bank (business and financial)

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selesti.com

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  • Digital Marketing Manager

  • April 2022 - Dec 2023

Responsible for marketing strategy, planning and delivery for commercial and charitable programmes, including NCW Academy courses.

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The role also includes:

  • Website maintenance including content strategy (SEO, email growth)

  • Email

  • Podcast strategy, hosting editing, promotion

  • Video capture and editing

  • Web build oversight

  • Google Ads management

  • Third-party partnerships.

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nationalcentreforwriting.org.uk

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  • Head Of Content 

  • May 2021 - May 2022 

Hired to head up and build a new content team. This involved developing content strategies to unify the disparate content silos - email, social, organic and PR.

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This included the management and training of juniors as well as new business.

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Clients included:

  • Kawasaki Engines (outdoor and leisure)

  • Reesink/Toro (outdoor and leisure)

  • Premier Education (education and training)

  • Zip Water (interiors)

  • Royal Society Of Chemistry (education and training)

  • Wallgate (interiors)

  • TFD Europe (SaaS)

  • Sika (manufacturing and construction)

  • Lyreco (B2B retail)

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OneAgency.co

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  • Head Of Content Marketing

  • Sept 2016 - May 2021

  • Gravity Global (previously Further)

Employed to build the Content Team and Further’s content marketing proposition. Recruited six new members of staff and expanded the team’s service lines to include writing, design, animation, podcasts and social media, as well as sourcing external creatives (video and illustration) and integrating SEO.

 

Created data-led content and social media strategies for clients, including campaign concepts. Worked directly or in consultation with clients to deliver campaigns and assets in a variety of formats, reporting on campaign performance and implementing learnings.

 

Building effective working relationships with clients to ensure long-term success and retainer growth.

 

Clients include:

  • Aetna International (healthcare)

  • GE Aviation (aviation)

  • Santander (subsidiaries: business and financial)

  • Embraer (aviation)

  • Avast/AVG (SaaS)

  • Lyons Coffee (food and drink)

  • TaxAssist (business and finance)

  • The Cotswold Company (interiors)

  • SNAP Account (logistics)

  • Original Cottages/The Original Cottage Company (sport and leisure)

  • The Broads Authority (third sector)

  • Adrian Flux/Bikesure (via To The End) (business and financial)

  • Harrod Sport (sport and leisure)

  • Technical Foam Services (construction and manufacturing)

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GravityGlobal.com

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  • Editor (Archant Dialogue)

  • Mar 2012 -Sept 2016

Working as editor, managing editor, marketer and team manager for the Norwich-based content agency.

Clients included:

  • The British Motorcyclists Federation

  • Rolls-Royce Motors Cars

  • Harley-Davidson

  • The Clay Pigeon Association

  • Porsche Club GB

  • Air Charter Service

  • The Civil Aviation Authority

  • The Whisky Shop

  • Oxford University History Faculty

  • Sundown Festival

  • Easton & Otley College

  • WilcoDirect

  • Zoopla.


Roles included:

Channel-neutral content creation, content strategy, art direction, commissioning, editing, writing for multi-platform, creating P&Ls, new business pitches, creating and running editorial workshops for editorial team and working on redesigns for existing clients. I also manage a team of three.

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archantdialogue.co.uk

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  • Editor­-At-­Large

  • Oct 2007-Feb 2012

Expanding the Metal Hammer brand through on/offline media partnerships, co­promotions and business ventures: radio, sponsored tours, covermount CDs and affiliate programmes.

 

Roles and achievements:

• Writing of news, features and reviews for Metal Hammer magazine.

• Project managing monthly covermount CD/DVD (including contracts).

• Training of new online staff (writing for web, CMS, SEO, basic coding).

• Implementing marketing strategies on and offline (events, promotions).
• Golden God Awards MTV2 show Assistant Director/writer/editing assistant
• Implementing social media growth strategy

• TV/Radio presenter: MHTV, RockWorldTV, TotalRock, NME Radio, Xfm
• Launch of MH Podcast (141k monthly downloads)

• Involved in design and implementation of website redesign in 2008 (traffic doubled in two years to 1.4m impressions and 211k uniques).

• Conceived, created and ran a co-promotional tour (4 bands, 4 venues)

 

Previous roles at Metal Hammer include:

Incoming Editor (May 2007 – Mar 2012) and New Media Editor (Jul 2005 – Mar 2012)

  • Editor

  • clickmusic.com and darkerthanblue.com

  • Jan 2004 – Jul 2005

Creation of all content including news, reviews, interviews and video.

  • Editor

  • B4Beats

  • Nov 2002 – Dec 2003

Startup free consumer music magazine.

  • Editor

  • CMU Daily and CMU magazine

  • Dec 2001 – Dec 2003

Editing the daily music industry newsletter and weekly print version.

  • Entertainments Editor

  • nusonline.co.uk

  • Aug 01 – Aug 02

Running the entertainment sectionof the NUS’s official website. The role often involved creating content for media partners.

 

Right: My interview with dance duo LHB (who were cool for ten minutes) in 2001 in NUS Ents magazine, Grapevine.

Education

Sussex University

1998-2001
BA Hons English Language

 

Wymondham College

1991-1998

A Levels: AABC (English Language, Theatre Studies, Sociology, General Studies)

GCSEs: AAAAABBBCU

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