WHAT IS ‘HIGH-QUALITY’ CONTENT?
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Content informed by data and guided by strategy
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Well-structured articles that deliver information quickly, easily and enjoyably
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Relevant formats for relevant channels
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Innovative executions from web to print, audio to video
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Engaging use of high-quality English
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Appropriate tone of voice for the audience
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Content that is injected with new ideas, creative thinking and interesting angles
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Content that makes readers think; content that makes readers do.
This is what you get from me.
I have created content for the following brands
WHAT MY CLIENTS SAY
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Business Services client
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Content - advice and guides
CONTENT CREATION
I started my career as a journalist: writing reviews, features, interviews and news for both print and digital. This expanded into writing scripts for TV presenters and radio ads. This expanded again to include content for social media, email and a range of digital assets from blogs to downloads. I can also produce podcasts, from strategy and planning to recording, editing and publishing.
I am an audience-obsessive, so I enjoy understanding what a brand’s audience will really love, and then creating something even better.
I love working with designers and other creatives to bring ideas to life, whether that’s print design concepts, photographers or digital designers.
