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Articles
This is a home for some of the interviews and features I've written since starting my writing career in 2001. Here you'll find lots of interviews with musicians, but also highlights from the last 10 years in content marketing: valuable, original content that informs, entertains and persuades.
How Performance Marketing Left Brand Building Out In The Cold
In the past decade, the marketing landscape has undergone a seismic shift. A revealing statistic encapsulates this transformation:...
James Gill
Jun 29, 20247 min read
8 views
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What the classroom taught me about public speakingÂ
As a B-Corp, Selesti believes in putting people and planet before profit. Our particular focus is UN Social Development Goal (SDG) #4 -...
James Gill
Jun 22, 20247 min read
6 views
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Repent! The end of WFH is nigh!Â
Will economic downturn mean the end of hybrid and remote working? It seems that there is still a war on. While some businesses...
James Gill
May 24, 20245 min read
17 views
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What will Gen Z be like as leaders in marketing?
Jean Twenge recently published her new book, Generations: The Real Differences Between Gen Z, Millennials, Gen X, Boomers, and...
James Gill
Apr 20, 20248 min read
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The problem with ‘low-hanging fruit’ (and what to do instead)
How often do you hear someone say they want to focus on ‘low-hanging fruit’? What do they mean by ‘low-hanging fruit’? Quick wins. Things...
James Gill
Apr 9, 20248 min read
57 views
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Turbocharge Your Communications With The Storytelling Toolkit
‘Storytelling’ and ‘narrative’ have become marketing buzzwords. But I’m not going to talk about ‘brand storytelling’ or ‘creating...
James Gill
Mar 19, 20247 min read
9 views
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World of Work 2030: Introverts Vs Extroverts
The year is 2030, a decade since the COVID-19 pandemic changed the world of work. It is a time after the Great Move Indoors and the...
James Gill
Mar 12, 20244 min read
15 views
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Child Wellbeing 2021: Covid 19 Survey Results & report
This report was originally written for Premier Education. It is no surprise that news of the global Covid-19 pandemic has monopolised the...
James Gill
Mar 11, 20243 min read
4 views
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What Is Wellness? Survey & Report - Thought Leadership - 2018
We spoke to 32 families of different nationalities living around the world to explore what ‘wellness’ means to expats. This is an...
James Gill
Mar 11, 202442 min read
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The benefits of being a third culture kid - Thought Leadership - 2018
This piece was originally written for Aetna International. We challenge the received wisdom — the pros and cons — of growing up away from...
James Gill
Mar 11, 20246 min read
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Why generative AI will mean more thought leadership (and less SEO-led ‘hygiene’ content)
Introduction [read: a rant about measurability] One of the most profound changes to the marketing landscape in the last ten years is the...
James Gill
Mar 8, 20247 min read
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A non-designer’s guide to Adobe’s generative text-to-image AI FireFly
I am a writer. Yes, I am a content marketer, but at the heart of everything, I am a writer. I am also a creative director. Well, a...
James Gill
Mar 8, 20249 min read
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ChatGPT couldn't write my novel for me
I spent 3 hours briefing, prompting and asking GPT to review my detailed plot. Here's my journey (as review by GPT): Here's a summary of...
James Gill
Mar 8, 20244 min read
3 views
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Adventures in Generative AI: A content creator’s guide to GPT4
The first thing to say is that this has been written by a human (which is why it will be littered with mistakes and have a subtext of...
James Gill
Mar 8, 202416 min read
3 views
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Remote working: what about the managers?
Much has been written about how ‘workers’ are or are not enjoying working from home (‘workers’ seeming to imply more junior roles). Much...
James Gill
Mar 8, 202413 min read
1 view
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How to sell your company: showing not telling
Communicating what your company does, may have its challenges, but the real challenge is making that communication as persuasive as it is...
James Gill
Mar 8, 20241 min read
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