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Articles
This is a home for some of the interviews and features I've written since starting my writing career in 2001. Here you'll find lots of interviews with musicians, but also highlights from the last 10 years in content marketing: valuable, original content that informs, entertains and persuades.
Can local media survive if this is its output?
TL:DR: I want to make four points: Local media is dying Proper journalism is an endangered species This will accelerate if ‘journalists’...
James Gill
Feb 185 min read
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Can ChatGPT write like William Burroughs?
I love William Burroughs and I don’t even know why. His writing is as fascinating as it is frustrating and, by all accounts (and I’ve...
James Gill
Aug 9, 202448 min read
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How Performance Marketing Left Brand Building Out In The Cold
In the past decade, the marketing landscape has undergone a seismic shift. A revealing statistic encapsulates this transformation:...
James Gill
Jun 29, 20247 min read
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What the classroom taught me about public speaking
As a B-Corp, Selesti believes in putting people and planet before profit. Our particular focus is UN Social Development Goal (SDG) #4 -...
James Gill
Jun 22, 20247 min read
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Repent! The end of WFH is nigh!
Will economic downturn mean the end of hybrid and remote working? It seems that there is still a war on. While some businesses...
James Gill
May 24, 20245 min read
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War Stories - Metal Hammer Reunion 2024
Hammer crew and friends circa 2008
James Gill
Apr 29, 20245 min read
121 views
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What will Gen Z be like as leaders in marketing?
Jean Twenge recently published her new book, Generations: The Real Differences Between Gen Z, Millennials, Gen X, Boomers, and...
James Gill
Apr 20, 20248 min read
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The problem with ‘low-hanging fruit’ (and what to do instead)
How often do you hear someone say they want to focus on ‘low-hanging fruit’? What do they mean by ‘low-hanging fruit’? Quick wins. Things...
James Gill
Apr 9, 20248 min read
57 views
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The Avast Business Mobile Workforce Report 2018
This report is for small business owners and managers. It explains what matters most to your employees and how you can create a mutually...
James Gill
Apr 1, 202412 min read
6 views
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Arch Enemy - Interview - 2005
“People think that because they bought a ticket to the show, that you owe them something more,” says Arch Enemy’s singer, Angela Gossow,...
James Gill
Apr 1, 20249 min read
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Steve Vai - Interview (Audio) - 2009
In 2009 I finally got to interview an artist who I'd loved since I was 10 - guitar virtuoso Steve Vai. We'd met briefly at Hammer's...
James Gill
Apr 1, 20245 min read
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Turbocharge Your Communications With The Storytelling Toolkit
‘Storytelling’ and ‘narrative’ have become marketing buzzwords. But I’m not going to talk about ‘brand storytelling’ or ‘creating...
James Gill
Mar 19, 20247 min read
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Content From Conversations: 11 Factors That Make For A Great Interview
I have been interviewing people for 25 years for both media and marketing. It’s a core skill and sits at the centre of many activities in...
James Gill
Mar 18, 202410 min read
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World of Work 2030: Introverts Vs Extroverts
The year is 2030, a decade since the COVID-19 pandemic changed the world of work. It is a time after the Great Move Indoors and the...
James Gill
Mar 12, 20244 min read
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Child Wellbeing 2021: Covid 19 Survey Results & report
This report was originally written for Premier Education. It is no surprise that news of the global Covid-19 pandemic has monopolised the...
James Gill
Mar 11, 20243 min read
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What Is Wellness? Survey & Report - Thought Leadership - 2018
We spoke to 32 families of different nationalities living around the world to explore what ‘wellness’ means to expats. This is an...
James Gill
Mar 11, 202442 min read
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The benefits of being a third culture kid - Thought Leadership - 2018
This piece was originally written for Aetna International. We challenge the received wisdom — the pros and cons — of growing up away from...
James Gill
Mar 11, 20246 min read
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Martina Topley-Bird - Interview - 2003
Martina’s voice sounds familiar for a reason – even if her name doesn’t. It was the random hand of fate that brought Bristol street poet...
James Gill
Mar 11, 20243 min read
96 views
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Terri Walker - Interview - 2002
Why is it when you hear an amazing soul voice, that you think it must be American? Probably because they gave us Marvin Gaye, James...
James Gill
Mar 11, 20243 min read
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Prefuse 73/Scott Herren - Interview - 2002
Things go in cycles. And while hiphop seemed to be stagnating over the last few years, now seems to a time of experimentation and...
James Gill
Mar 11, 20243 min read
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