Content & Strategy For Agencies & Brands
I am a writer, broadcaster and marketing strategist with more than 20 years of professional experience.
I spent 10 years in London in newsstand media before gaining 12 years of digital marketing experience both in-house and agency side.
And I can help you with content strategy and content production.
How I can help
Strategy and assets for successful campaigns and workstreams.
Who I work with
I work with a range of businesses and can do so in a number of ways.
Businesses
Agencies
Charities & Third-Sector
Educators & Trainers
Freelancers
Why not white-label me as a member of your team?
Sector Expertise
I can work to get under the skin of any sector, organisation and its audience, but I have particular experience in the following industries:
HEALTH& WELLBEING
EDUCATION & TRAINING
BUSINESS & FINANCIAL SERVICES
SUSTAINABILITY
MUSIC, ENTERTAINMENT & CULTURE
MANUFACTURING & CONSTRUCTION
SAAS & DIGITAL TECHNOLOGY
B2B
WHAT MY CLIENTS & COLLEAGUES SAY ABOUT ME
WRITER, MARKETER, MANAGER
I am a journalist, editor, writer and creative with 25 years of experience in print and digital. I have created magazines, web content, videos and podcasts.
I am a digital marketer and content strategist. I have worked with B2B and B2C brands, member organisations and newsstand publications.
I am a manager, team leader and mentor, helping individuals get the most from their roles so that organisations get the most from their people.
KNOWLEDGE & SKILLS
Content strategy & content creation
I work strategically to define content. I use data and insights to really understand audience needs and behaviours as well as brands and markets. Only then is it possible to define the right content topics, channels and execution whether that’s a blog, video, report or podcast.
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Digital marketing
I work with brands to develop strategies and campaigns that reach, engage and convert audiences. By understanding audience behaviour I help brands understand how to use the variety of channels available to drive people through the sales journey, from awareness and engagement to consideration and conversion.
Management & Leadership
I love my team. I have combined a natural preference for relationship building with formal training to become a skilled and dedicated line manager and team leader. I am laser-focused on turning our people into our biggest asset: happy, healthy and productive individuals who love their jobs.
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Sectors
I have worked with clients from a very broad range of sectors, across B2B and B2C. From health care and education to automotive and luxury. I have a particular passion for B2B, where audiences demand cutting-edge, in-depth content about niche topics.
Portfolio
Since 2001, I have been involved in and created a vast amount of different types of content, from TV and radio shows to national newsstand magazines to entire websites; from podcasts to blogs; search content to thought leadership; ad campaigns to social posts.